Araceli Esparza

I work as a Social Media consultant for authentic community engagement. I work well with non-profits and small businesses interested in increasing their community engagement by using Instagram and FB live events. My specialty is targeting grassroots organizations, change agents, and minority communities.

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We have lots of things going on! I typically don’t write many blog posts but I think this is a good one to write.

First check-in: My sister MaDee Lopez (former 91.3 Jamz Producer) is partnering with me this semester!

Second: We are producing our fifth #LatinxTalkBack series! Go to our social and find out more!

http://www.facebook.com/wisconisnmujer

Third announcement:

Wisconsin Mujer presents Tierra, Arte y Cultura en Wisconsin: A virtual Latino Art Showcase

Latino artists come together to present a two day virtual celebration of the arts! We hope to awaken your creative self through music, art, dancing, poetry and cooking. Tune in to our virtual showcase starting on Saturday, Oct. 10th – Sunday Oct. 11th.

“I believe that creative expression empowers people and it can make a powerful contribution in their healing process.” says Veronica Figueroa, Muralist and DAMA Executive Director.

With great pride, Wisconsin Mujer, a multimedia social engagement company, brings you another exclusive curated event with sections for kids, adults, Spanish speakers, and cooking enthusiasts. 

In the diaspora of so many titles, there is one label that unites us: Artist! Viva El Arte! Vivan los/las Artistas! We bring you these twenty Latinx, Latino/a, Chicana/o, Hispanic, Centro American, Caribbean, and South American Artists. 

Evelyn Galindo (Painter/pintor), Angelica Contreras (Painter), Richie Morales (Muralist and painter), Rodrigio Carpia (Painter, muralist, and creator), Shadyra Kilfoy Flores (Muralist), Veronica Figueroa (Graphic designer, fine artist and muralist), Araceli Contreras (Visual artist digital/artista digital), Jessica Pankratz (Painter/pintora), Araceli Esparza (poet), Angie Trudell Vasquez (poet/poeta), Sirena Flores (Muralist and Activist and Influencer), Maria Amalia Wood (Visual and Textile artist), Estrella B. Chavez Galvan (Latina Cook, Cocinera Latina), Sujhey Beisser, (Personal Chef, Cocinera), Yosli (Illustrator, ilustradora), Ballet Folklorico de Maria Diaz, Golpe Tierra (Musical band), Natalia Hilder (Dancer), Francis Medrano (Dancer),  Angela Puerta (Musician, singer), and Julieta Alvarez (Photographer).

Our company is dedicated to curating ideas and conversation. We cultivate actions by highlighting the needs of our community by encouraging people to donate to three grassroots agencies, and by connecting hearts through our virtual live events that are broadcasted on YouTube and Wisconsin Mujer’s FaceBook.

Go check out the fun! http://bit.ly/TierraArteYCulturaEnWisconsin

Go to our social to watch the action!

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Why do non-profits and small business need social media/outreach packages?

There are so many reasons but my top reasons for business who contract me are because they are not getting the attention they want for events. They are too busy with office or management that they don’t have the time to keep the event fresh on their social media outreach or via their newsletter.

It’s not enough to put out an event on Facebook.

Here are the other key things people get when they are able to keep their social media output fresh.

  • Find new donors/new customers
  • Spread the word about your services
  • Brand recognition & Trust
  • Advertise your services
  • Create a community and loyal following
  • It’s good for SEO

How do we people in the door?

Please see our packages for more information.

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Most social media marketing packages have the following elements

Content only – posted X times/month, week, day.

Content is photos, ad’s, information on an event, or articles. Content needs to follow the brand’s taste. I would suggest in writing out a content mission or statement so that your contracted social media agency knows the parameters of what type of information you want to be posted on your social media accounts. I would also, provide them with a couple of articles that reflect the voice of your brand or agency.

 

Direct interaction with your followers – X times/month, week, day.

This could be a reply to your followers or highlighting them for your follower campaign. Here again, you will want to define exactly what this means to you. I typically will screenshot a contact or message to make sure it is documented.

 

Outreach to attract new followers, media attention, potential partners – X times/month, week, day.

This is a broad term and could mean just expanding the content that you post or it could mean adding links to other groups or brands that you work with. This is part of the strategy, and really can not be done without a plan. If you are a coworking business you will want to publish events that your tenants will want to know, even if they are not held in your space. This will grow your brand to be a leader in the small business arena.

Strategy – with monthly/weekly reports, research on analytics, tweaking and adjusting to improve engagement.

Adjustments need to be always done.  By contracting with a small social media company this will ensure that your company will get individualized attention.

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Wisconsin Mujer is a social media boutique we take the high end of Content, Direct interaction, Strategy, and Outreach to grow your brand authentically. As a Social Media Boutique, we allow you to pick what specialty services you need for your social media campaign. We are a bilingual marketing company that has deep multicultural roots here in Wisconsin.
We fold into your existing campaign and team easily. Our work is authentic and strives to build meaningful connections with you and your audiences.
Wisconsin Mujer works numerous non-profit agencies and small business interested in increasing their community engagement by using Twitter, Instagram and FB live events.
Email us at aesparza608@gmail.com for a free 30-minute consultation.