Most social media marketing packages have the following elements
Content only – posted X times/month, week, day.
Content is photos, ad’s, information on an event, or articles. Content needs to follow the brand’s taste. I would suggest in writing out a content mission or statement so that your contracted social media agency knows the parameters of what type of information you want to be posted on your social media accounts. I would also, provide them with a couple of articles that reflect the voice of your brand or agency.
Direct interaction with your followers – X times/month, week, day.
This could be a reply to your followers or highlighting them for your follower campaign. Here again, you will want to define exactly what this means to you. I typically will screenshot a contact or message to make sure it is documented.
Outreach to attract new followers, media attention, potential partners – X times/month, week, day.
This is a broad term and could mean just expanding the content that you post or it could mean adding links to other groups or brands that you work with. This is part of the strategy, and really can not be done without a plan. If you are a coworking business you will want to publish events that your tenants will want to know, even if they are not held in your space. This will grow your brand to be a leader in the small business arena.
Strategy – with monthly/weekly reports, research on analytics, tweaking and adjusting to improve engagement.
Adjustments need to be always done. By contracting with a small social media company this will ensure that your company will get individualized attention.